Meet the Wizards

The team that actually does the work

Small team, big seniority. Every strategist on your account has 5+ years in the trenches — the person in your kickoff call is the person shipping the work.

M. Adnan Ashraf

Founder

  • Growth Strategy
  • Positioning
  • Client Leadership

Founder and head of strategy. Adnan spent 6 years inside two of Pakistan's fastest-growing consumer brands before starting LYRASET. He runs every kickoff, signs off on every campaign, and is the person you'll be in Slack with at 11pm. He believes the best strategy is the one the team actually executes.

Atta Ul Mustafa

Director

  • Strategic Leadership
  • Business Development
  • Team Management

Atta Ul Mustafa serves as the director of Lyraset, providing strategic leadership and driving the company's vision for innovation, growth, and client success. With a commitment to excellence, they oversee business operations, guide cross-functional teams, and ensure every project meets the highest standards of quality. Their focus on building strong client relationships, fostering collaboration, and embracing emerging technologies enables Lyraset to deliver impactful digital solutions that help businesses thrive in a competitive market.

Faizan E Mustafa Qadri

Faizan E Mustafa Qadri

HR Manager

  • Talent Acquisition
  • Employee Relations
  • Performance Management

Faizan e Mustafa leads human resources at Lyraset, focusing on attracting exceptional talent and building a positive, high-performing workplace. From recruitment and onboarding to employee development and engagement, they ensure every team member has the support and opportunities needed to succeed. Passionate about people and organizational growth, they help foster a culture of collaboration, innovation, and continuous learning.

Hibba Azhar

Hibba Azhar

Managing Director

  • Business Growth
  • Decision Making
  • Team Leading

Hibba Azhar is the managing director of Lyraset, leading the company's vision, strategy, and growth with a strong focus on innovation and client success. With a passion for delivering high-quality digital solutions, they oversee business operations, foster strategic partnerships, and empower the team to create impactful experiences. Their leadership drives Lyraset's commitment to excellence, helping businesses transform their ideas into successful digital products.

Asad E Bukhari

Asad E Bukhari

Senior Website Developer

  • MERN Stack
  • UI/UX Design
  • DevOps
  • DB Admin

Asad E Bukhari is a web developer who specializes in building fast, responsive, and user-focused websites and web applications. He develops modern digital experiences using React, Next, JavaScript, Tailwind CSS, HTML5, and CSS3, ensuring every project is optimized for performance, scalability, and usability. He believes clean code, intuitive design, and seamless functionality are the foundation of every successful website.

Siraat Ali

Siraat Ali

Web Developer

  • Full Stack Developer

Siraat Ali is a web developer at Lyraset, specializing in creating modern, responsive, and high-performance websites that deliver exceptional user experiences. From intuitive front-end interfaces to scalable web solutions, they combine clean code, creativity, and the latest technologies to build websites that are fast, secure, and optimized for business growth. Their focus is on developing reliable digital solutions that help clients establish a strong online presence.

Muhammad Baqir

Muhammad Baqir

Content & SEO

  • SEO
  • AEO
  • Content Writing
  • GEO

Muhammad Baqir leads content and SEO. He's been writing for the web since before content marketing was a job title. He runs the editorial calendar, owns the keyword strategy, and writes the long-form pieces that earn real links. He reads every brief, edits every draft, and never misses a deadline. Most importantly: he ships.

Muhammad Umar

Muhammad Umar

Junior Web developer

  • JS
  • Git
  • React
  • Node

Muhammad Umar is a junior web developer at Lyraset, helping build modern, responsive, and user-friendly websites that enhance clients' digital presence. Alongside web development, they also support the creative team by designing graphics for websites, social media, and marketing campaigns. Passionate about learning and innovation, they contribute to delivering high-quality digital solutions with creativity and attention to detail.

Ali Tariq

Ali Tariq

Busniss developer

  • Business Development
  • Client Relationship Management
  • Lead Generation

Ali Tariq leads business development at Lyraset, helping businesses discover innovative digital solutions that drive growth. They focus on building strong client relationships, identifying new opportunities, and creating strategic partnerships that deliver long-term value. With a deep understanding of market trends and customer needs, they bridge the gap between business goals and technology solutions, ensuring every client receives the right strategy for success.

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