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Social Campaign — Lifestyle Brand
Social media content and influencer campaign for a lifestyle brand targeting Gen Z audiences.
LB
The Challenge
Strong product, invisible feed. The brand had great retail traction but no social engine reaching the Gen Z audience it was built for.
Our Approach
We built a content system around three pillars, produced short-form video weekly, and layered a micro-influencer campaign on top to seed reach and credibility.
The Results
Followers turned into a community, and the feed became the top-of-funnel the brand never had.
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